Great Sound is not an Accident

Good sound design is as important to video production as good camera work. It brings texture to a video production, a richness that music alone can't provide. Sound design begins with the assumption that what we hear enhances our appreciation of what we see. Like poetry, sound design is evocative: we may not actually see the source of a sound, but the presence of the sound evokes strong memories and images. Clever mic placement and solid audio editing skills can dramatically enhance a production.